Tumnus is a side hustle I developed with a talented team. It’s a fashiony appy type thing that allows you to share quality clothing with style minded people in your area.

Tumnus was founded on the belief that we should be able to look good without someone else having to pay the price. If we can curb spending on fast fashion through sharing quality items that already hang in our wardrobes… then we’re helping make the way we dress more sustainable. And with the money saved, users can invest in more quality items.

Tumnus launched in 2017 and quickly grew to over 500 members. It operated successfully as a community sharing platform for over two years. With lots of learnings over that time, sadly Tumnus came to an end late last year, with part of the team taking on other cool initiatives in the sustainable fashion space.

Creative direction
Branding
Social strategy
Copywriting
Art direction

I love pop stars.

2016 was a particularly hard year if you love pop stars.

This is my tribute to Bowie at his most iconic.

A pop star who popped too soon.

I worked in a gallery that always got crap reviews for putting on shows that were ‘easy to digest’. Because art that appeals to the masses draws crowds, and therefore must be inferior, darling.

But Koons has built a career on art that’s easy to digest.

Clever, rich, bastard.

So why aren’t we making art that’s easy to digest metaphorically and literally?

Cheque please!

First impressions used to be made in person. Now they’re most likely to be formed virtually and almost instantly. I created this virtual welcome pack as shorthand to my positioning in our industry.

Once upon a time I used to write a blog. It was called ‘Reflections’. I described them as tongue-in-cheek slightly self-deprecating observations.

“These remind me of David Sedaris” wrote one person, one time on the gospel of Facebook.

Thanks, I’ll take it.

Here are a select few.

realestate.com.au

The oldest real estate crisis happened in 1 B.C. You probably played a sheep or wiseman in a school play so you’re no doubt familiar with the narrative.

This is a modern re-telling filmed on the sniff of an oily frankincense rag. It was the brands first jaunt with the 'c' word - content.

And how was the branding? Seamless of-course!